Justin William Lau

Capital One Persona and Experience Vision Illustrations


The Exchange is an internal data platform for Capital One associates - to help analysts, data scientists, and engineers find, use, manage, and publish data. 

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My challenge was to create illustrations and storyboards to support an experience vision story of how our users might work in the future. To do that, I visualized the emotional wins that accompanied the overall UX outcomes. Throughout the process, I used the Capital One Illustration Guidelines to develop the style, color and imagery of each visual. 

Additionally, I crafted persona illustrations that gave faces to the many different types of people who use the platform. This was part of a separate project where I developed visualizations to understand their needs, pain points, and everyday tasks at work. 

Used in a presentation deck for senior leadership and product partners, the illustrations helped communicate a five-year vision for the direction of our internal platform. 


Process

v1 Persona illustrations

v2 Persona illustrations

Using Format